Event-related advertising and the special case of sponsorship-linked.

Bibliografische gegevens
Gepubliceerd in:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Hoofdauteur:	Kelly, Sarah J.
Formaat:	Artikel
Taal:	English
Onderwerpen:	Corporate sponsorship. Brand image. Content analysis.