Event-related advertising and the special case of sponsorship-linked.

Event-related advertising and the special case of sponsorship-linked.

Bibliografiset tiedot
Julkaisussa:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Päätekijä: Kelly, Sarah J.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Corporate sponsorship.
Brand image.
Content analysis.