Event-related advertising and the special case of sponsorship-linked.

Detalles Bibliográficos
Publicado en:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Autor principal:	Kelly, Sarah J.
Formato:	Artículo
Lenguaje:	English
Materias:	Corporate sponsorship. Brand image. Content analysis.