Event-related advertising and the special case of sponsorship-linked.

Event-related advertising and the special case of sponsorship-linked.

מידע ביבליוגרפי
הוצא לאור ב:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
מחבר ראשי: Kelly, Sarah J.
פורמט: Article
שפה:English
נושאים:
Corporate sponsorship.
Brand image.
Content analysis.