Event-related advertising and the special case of sponsorship-linked.

Bibliografiska uppgifter
I publikationen:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Huvudupphovsman:	Kelly, Sarah J.
Materialtyp:	Artikel
Språk:	English
Ämnen:	Corporate sponsorship. Brand image. Content analysis.