Event-related advertising and the special case of sponsorship-linked.

Библиографические подробности
Опубликовано в::	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Главный автор:	Kelly, Sarah J.
Формат:	Статья
Язык:	English
Предметы:	Corporate sponsorship. Brand image. Content analysis.