Event-related advertising and the special case of sponsorship-linked.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
1. Verfasser:	Kelly, Sarah J.
Format:	Artikel
Sprache:	English
Schlagworte:	Corporate sponsorship. Brand image. Content analysis.