Yong Seok Sohn. Communication strategies for enhancing perceived fit in the CSR sponsorship context. International journal of advertising : quarterly review of marketing communication.
Citace podle Chicago (17th ed.)Yong Seok Sohn. "Communication Strategies for Enhancing Perceived Fit in the CSR Sponsorship Context." International Journal of Advertising : Quarterly Review of Marketing Communication .
Citace podle MLA (9th ed.)Yong Seok Sohn. "Communication Strategies for Enhancing Perceived Fit in the CSR Sponsorship Context." International Journal of Advertising : Quarterly Review of Marketing Communication, .
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