The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model.
| 发表在: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
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| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |
| 发表在: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |