The effectiveness of advertising that leverages sponsorship and cause-related marketing A contingency model.
| Julkaisussa: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |