Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Detaylı Bibliyografya
Yayımlandı:MIT Sloan management review V. 53, 3 (2012).
Yazar: Antorini, Yun Mi
Materyal Türü: Makale
Dil:English
Konular:
Toy industry.
Customer relations.
Market strategy.
Management science.