Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Xehetasun bibliografikoak
Argitaratua izan da:MIT Sloan management review V. 53, 3 (2012).
Egile nagusia: Antorini, Yun Mi
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Toy industry.
Customer relations.
Market strategy.
Management science.