Collaborating with customer communities Lessons from the Lego group.

Detalles Bibliográficos
Publicado en:	MIT Sloan management review V. 53, 3 (2012).
Autor principal:	Antorini, Yun Mi
Formato:	Artículo
Lenguaje:	English
Materias:	Toy industry. Customer relations. Market strategy. Management science.