Collaborating with customer communities Lessons from the Lego group.

Collaborating with customer communities Lessons from the Lego group.

Podrobná bibliografie
Vydáno v:MIT Sloan management review V. 53, 3 (2012).
Hlavní autor: Antorini, Yun Mi
Médium: Článek
Jazyk:English
Témata:
Toy industry.
Customer relations.
Market strategy.
Management science.