Collaborating with customer communities Lessons from the Lego group.

Sonraí bibleagrafaíochta
Foilsithe in:	MIT Sloan management review V. 53, 3 (2012).
Príomhchruthaitheoir:	Antorini, Yun Mi
Formáid:	Alt
Teanga:	English
Ábhair:	Toy industry. Customer relations. Market strategy. Management science.