APA (7th ed.) Citation

Wunderman, L. (1996). Being direct: Making advertising pay. Random House.

Chicago Style (17th ed.) Citation

Wunderman, Lester. Being Direct: Making Advertising Pay. New York: Random House, 1996.

MLA (9th ed.) Citation

Wunderman, Lester. Being Direct: Making Advertising Pay. Random House, 1996.

Warning: These citations may not always be 100% accurate.