Where the suckers moon the ife and death of an advertising campaign - Rothenberg, Randall (New York Vintage Books, a division of Random House, 1994)
Includes bibliographical references (p. [429]-463) and index.
Keywords: Weiden & Kennedy -- Case studies; Advertising -- United States; Advertising campaigns -- United States; Advertising agencies -- United States; Advertising -- Automobiles -- United States -- Case studies; Subaru automobile -- Marketing -- Case studies