APA (7th ed.) Citation

Rothenberg, R. (1994). Where the suckers moon: The ife and death of an advertising campaign. Vintage Books, a division of Random House.

Chicago Style (17th ed.) Citation

Rothenberg, Randall. Where the Suckers Moon: The Ife and Death of an Advertising Campaign. New York: Vintage Books, a division of Random House, 1994.

MLA (9th ed.) Citation

Rothenberg, Randall. Where the Suckers Moon: The Ife and Death of an Advertising Campaign. Vintage Books, a division of Random House, 1994.