Brand culture

Detalles Bibliográficos
Outros autores:	Schroeder, Jonathan E. 1962- (Editor), Salzer-Mörling, Miriam (Editor), Askegaard, Søren (Editor)
Formato:	Libro
Idioma:	English
Publicado:	London Routledge 2006.
Subjects:	Brand name products. Branding (Marketing).