Tweet ye, tweet ye a case study on the Twitter account of the Metropolitan Manila Development Authority

"This research is a case study of the Twitter account of the Metropolitan Manila Development Authority or the MMDA. It aimed to determine the motivations behind the account, its history and its daily operations. The researcher conducted interviews with the team and its head, content analysis of...

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Bibliographic Details
Main Author: Pascua, Erika Dela Cruz
Other Authors: Arao, Danilo A. (adviser.)
Resource Type: Thesis
Language:English
Published: 2012.
Subjects: