The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing V. 76, 1 (2012).
Egile nagusia: Wiles, Michael A.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Brand equity.
Abnormal returns.
Acquisitions & mergers.