The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 76, 1 (2012).
Hlavní autor: Wiles, Michael A.
Médium: Článek
Jazyk:English
Témata:
Brand equity.
Abnormal returns.
Acquisitions & mergers.