The effect of brand acquisition and disposal on stock returns.

The effect of brand acquisition and disposal on stock returns.

Dades bibliogràfiques
Publicat a:Journal of marketing V. 76, 1 (2012).
Autor principal: Wiles, Michael A.
Format: Article
Idioma:English
Matèries:
Brand equity.
Abnormal returns.
Acquisitions & mergers.