APA (7th ed.) Citation

Yilmaz, C. Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Yilmaz, Cengiz. "Source Characteristics and Advertising Effectiveness: The Roles of Message Processing Motivation and Product Category Knowledge." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Yilmaz, Cengiz. "Source Characteristics and Advertising Effectiveness: The Roles of Message Processing Motivation and Product Category Knowledge." International Journal of Advertising : Quarterly Review of Marketing Communication, .