Marke-tugs is the new sound of marke-ting a case study of Filipino fans' Facebook page as a consumer empowerment through the internet
"This Undergraduate Thesis examines the Consumer Empowerment exhibited by the Millennials through creation of a Facebook (Fan) Page. The Facebook page, Tugs Page, was inspired with the Television Commercial "Tugs" od Selecta Cornetto's first marketing campaign, the "Bente&qu...
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| Format: | Thesis |
| Language: | English |
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2012.
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