Lovelock, C., Wirtz, J., & Keh, H. T. (2002). Services marketing in Asia: Instructor's manual. Prentice-Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher, Jochen Wirtz, and Hean Tat Keh. Services Marketing in Asia: Instructor's Manual. Singapore: Prentice-Hall, 2002.
MLA (9th ed.) CitationLovelock, Christopher, et al. Services Marketing in Asia: Instructor's Manual. Prentice-Hall, 2002.
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