Lovelock, C., Wirtz, J., & Keh, H. T. (2002). Services marketing in Asia: Instructor's manual. Prentice-Hall.
Cita Chicago (17th ed.)Lovelock, Christopher, Jochen Wirtz, i Hean Tat Keh. Services Marketing in Asia: Instructor's Manual. Singapore: Prentice-Hall, 2002.
Cita MLA (9th ed.)Lovelock, Christopher, et al. Services Marketing in Asia: Instructor's Manual. Prentice-Hall, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.