TY  - BOOK
T1  - Corporate reputations strategies for developing the corporate brand
A1  - Dowling, Grahame R. (Grahame Robert)
LA  - English
PP  - London
PB  - Kogan Page
YR  - 1994
UL  - https://tuklas.up.edu.ph/Record/UP-99796217610319194
OP  - 234
CN  - HD 59.2 D69 1994
SN  - 0749414367
KW  - Corporate image.
KW  - Corporations : Public relations.
KW  - Brand name products : Management.
ER  -