Marketing management a strategic approach with a global orientation

Marketing management a strategic approach with a global orientation

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Dades bibliogràfiques
Autor principal: Boyd, Harper W.
Altres autors: Walker, Orville C.1, Larre?che?, Jean-Claude
Format: Llibre
Idioma:English
Publicat: Irwin Chicago c1995.
Edició:2nd ed.
Matèries:
Marketing > Management.1.