Marketing management a strategic approach with a global orientation

Marketing management a strategic approach with a global orientation

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Manylion Llyfryddiaeth
Prif Awdur: Boyd, Harper W.
Awduron Eraill: Walker, Orville C.1, Larre?che?, Jean-Claude
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Irwin Chicago c1995.
Rhifyn:2nd ed.
Pynciau:
Marketing > Management.1.