Marketing management a strategic approach with a global orientation

Marketing management a strategic approach with a global orientation

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Bibliografske podrobnosti
Glavni avtor: Boyd, Harper W.
Drugi avtorji: Walker, Orville C.1, Larre?che?, Jean-Claude
Format: Knjiga
Jezik:English
Izdano: Irwin Chicago c1995.
Izdaja:2nd ed.
Teme:
Marketing > Management.1.