Brand new China advertising, media, and commercial culture - Wang, Jing 1950- (Cambridge, Mass. Harvard University Press, 2008)
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Keywords: Advertising -- China; Marketing -- China; Brand name products -- China