APA-Zitierstil (7. Ausg.)

Russell, F. A., Beach, F. H., Buskirk, R. H., & Buskirk, B. D. (1988). Selling: Principles and practices (12th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Russell, Frederic Arthur, Frank Herman Beach, Richard Hobart Buskirk, und Bruce D. Buskirk. Selling: Principles and Practices. 12th ed. New York: McGraw-Hill, 1988.

MLA-Zitierstil (9. Ausg.)

Russell, Frederic Arthur, et al. Selling: Principles and Practices. 12th ed. McGraw-Hill, 1988.