Russell, F. A., Beach, F. H., Buskirk, R. H., & Buskirk, B. D. (1988). Selling: Principles and practices (12th ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationRussell, Frederic Arthur, Frank Herman Beach, Richard Hobart Buskirk, and Bruce D. Buskirk. Selling: Principles and Practices. 12th ed. New York: McGraw-Hill, 1988.
MLA (9th ed.) CitationRussell, Frederic Arthur, et al. Selling: Principles and Practices. 12th ed. McGraw-Hill, 1988.
Warning: These citations may not always be 100% accurate.