APA (7th ed.) Citation

Shapiro, S., & Kirpalani, V. H. (1984). Marketing effectiveness: Insights from accounting and finance. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Shapiro, Stanley, and V. H. Kirpalani. Marketing Effectiveness: Insights from Accounting and Finance. Boston: Allyn and Bacon, 1984.

MLA (9th ed.) Citation

Shapiro, Stanley, and V. H. Kirpalani. Marketing Effectiveness: Insights from Accounting and Finance. Allyn and Bacon, 1984.