Cita APA (7th ed.)

Montgomery, D. B., & Urban, G. (1969). Management science in marketing. Prentice-Hall.

Cita Chicago (17th ed.)

Montgomery, David Bruce, i Glen Urban. Management Science in Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1969.

Cita MLA (9th ed.)

Montgomery, David Bruce, i Glen Urban. Management Science in Marketing. Prentice-Hall, 1969.