APA (7th ed.) Citation

Montgomery, D. B., & Urban, G. (1969). Management science in marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Montgomery, David Bruce, and Glen Urban. Management Science in Marketing. Englewood Cliffs, N.J: Prentice-Hall, 1969.

MLA (9th ed.) Citation

Montgomery, David Bruce, and Glen Urban. Management Science in Marketing. Prentice-Hall, 1969.