APA-referens (7:e uppl.)

Walker, O. C., Boyd, H. W., & Larreche, J. (1996). Marketing strategy planning and implementation. Irwin.

Chicago-referens (17:e uppl.)

Walker, Orvill C., Harper W. Boyd, och Jean-Claude Larreche. Marketing Strategy Planning and Implementation. Chicago: Irwin, 1996.

MLA-referens (9:e uppl.)

Walker, Orvill C., et al. Marketing Strategy Planning and Implementation. Irwin, 1996.