APA (7th ed.) Citation

Walker, O. C., Boyd, H. W., & Larreche, J. (1996). Marketing strategy planning and implementation. Irwin.

Chicago Style (17th ed.) Citation

Walker, Orvill C., Harper W. Boyd, and Jean-Claude Larreche. Marketing Strategy Planning and Implementation. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Walker, Orvill C., et al. Marketing Strategy Planning and Implementation. Irwin, 1996.