Behemoths at the gate How incumbents take on acquisitive entrances (and why some do better than others).
| Udgivet i: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |