Behemoths at the gate How incumbents take on acquisitive entrances (and why some do better than others).
| Cyhoeddwyd yn: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of marketing V. 75, 5,6 (2011). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |