A review of mathematical brand choice models

Dettagli Bibliografici
Autore principale:	Gutierrez, Ben Paul B.
Natura:	Libro
Lingua:	English
Pubblicazione:	Quezon City College of Business Administration, University of the Philippines c1999.
Serie:	UPCBA discussion paper : no.99-05
Soggetti:	Brand choice > Mathematical models. Consumers' preferences > Mathematical models. Consumer behavior.