Creative strategies idea management for marketing, advertising, media and design - Pricken, Mario (London Thames & Hudson, 2010)
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Keywords: Creativity in advertising; Advertising campaigns