APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th global ed.). Pearson Education South Asia Pte.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th global ed. Jurong Singapore: Pearson Education South Asia Pte, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th global ed. Pearson Education South Asia Pte, 2012.