Cita APA

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2007). Marketing: Principles and perspectives (5th ed.). McGraw-Hill/Irwin.

Citación estilo Chicago

Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles and Perspectives. 5th ed. Boston, Mass: McGraw-Hill/Irwin, 2007.

Cita MLA

Bearden, William O., et al. Marketing: Principles and Perspectives. 5th ed. McGraw-Hill/Irwin, 2007.