APA (7th ed.) Citation

Patwardhan, P. Diffusion of account planning in Indian ad agencies: An organisational perspective. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Patwardhan, Padmini. "Diffusion of Account Planning in Indian Ad Agencies: An Organisational Perspective." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Patwardhan, Padmini. "Diffusion of Account Planning in Indian Ad Agencies: An Organisational Perspective." International Journal of Advertising : Quarterly Review of Marketing Communication, .