Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts.
| Cyhoeddwyd yn: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |