Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts.
| Xuất bản năm: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| Tác giả chính: | |
| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Những chủ đề: |