Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture.
| Julkaisussa: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |