Guilt appeal in cause-related marketing The subversive roles of product type and donation magniture.
| Foilsithe in: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| Príomhchruthaitheoir: | |
| Formáid: | Alt |
| Teanga: | English |
| Ábhair: |