Chun-Tuan Chang. Guilt appeal in cause-related marketing: The subversive roles of product type and donation magniture. International journal of advertising : quarterly review of marketing communication.
Citace podle Chicago (17th ed.)Chun-Tuan Chang. "Guilt Appeal in Cause-related Marketing: The Subversive Roles of Product Type and Donation Magniture." International Journal of Advertising : Quarterly Review of Marketing Communication .
Citace podle MLA (9th ed.)Chun-Tuan Chang. "Guilt Appeal in Cause-related Marketing: The Subversive Roles of Product Type and Donation Magniture." International Journal of Advertising : Quarterly Review of Marketing Communication, .
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