Chun-Tuan Chang. Guilt appeal in cause-related marketing: The subversive roles of product type and donation magniture. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationChun-Tuan Chang. "Guilt Appeal in Cause-related Marketing: The Subversive Roles of Product Type and Donation Magniture." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationChun-Tuan Chang. "Guilt Appeal in Cause-related Marketing: The Subversive Roles of Product Type and Donation Magniture." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.