Chan Yun Yao. Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationChan Yun Yao. "Interplay of Message Framing, Keyword Insertion and Levels of Product Involvement in Click-through of Keyword Search Ads." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationChan Yun Yao. "Interplay of Message Framing, Keyword Insertion and Levels of Product Involvement in Click-through of Keyword Search Ads." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.