Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor principal: Van Reijmersdal, Eva A.
Formato: Artigo
Idioma:English
Assuntos:
Radio advertising.
Commercials.
Product placement.
Brand names.