Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Detalles Bibliográficos
Publicado en:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor Principal: Van Reijmersdal, Eva A.
Formato: Artigo
Idioma:English
Subjects:
Radio advertising.
Commercials.
Product placement.
Brand names.