Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Détails bibliographiques
Publié dans:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Auteur principal: Van Reijmersdal, Eva A.
Format: Article
Langue:English
Sujets:
Radio advertising.
Commercials.
Product placement.
Brand names.